Live To Work Project - Black Tea Photography

All Images © Graham Berry/Black Tea Photography 2018

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Sam Morgan -

PARIA was formed 4 years ago out of a desire to bring a counter point to the established brands in the cycling market, which felt a bit staid and pedestrian. A passion for design and street culture coupled with a left field attitude and a genuine desire to offer a quality product which looks as good as it rides. We’ve now grown PARIA to be an inclusive lifestyle brand, with a strong community and family feel - something which I am really proud of.